Request Your GTM Fit Call →
Request Your GTM Fit Call →

Four ways to work together.
one starting point.

Every engagement starts with a conversation.

We clarify what’s happening, the decision you need to make, and what kind of support the situation actually requires.

Then we decide whether there’s a fit and which engagement makes sense.

No generic pitch deck. No predetermined solution.

No proposal before we understand the problem.

INQUIRE HERE
EXPLORE THE DIAGNOSTIC
EXPLORE THE INTENSIVE
DISCUSS STRATEGIC ADVISORY
EXPLORE WORKSHOPS & TRAINING

— ENGAGEMENT MODELS

Four Ways to Work Together

Different situations need different kinds of support. Start with what you need to understand, decide, or change.

Engagement 01

Engagement 02

GTM Growth Diagnostic

Strategic Growth Intensive

$3,500

10 Business Days

For established B2B technology companies where growth is underperforming but leadership isn't yet certain why.

I examine the market, customer, offer, revenue motion, operating system, and data to identify the primary constraint and what deserves attention next.

For founders and executives who already know the strategic question they need to answer.

We challenge assumptions, evaluate the options, and turn one important growth, GTM, market, positioning, or commercial decision into a clear recommendation and practical next steps.

Engagement 03

Engagement 04

Strategic Advisory

Workshops & Executive Training

For complex, consequential decisions involving multiple variables, senior stakeholders, significant investment, or longer-term commercial implications.

I provide independent strategic analysis and ongoing decision support around growth, market expansion, commercialization, portfolio choices, positioning, and related initiatives.

Not sure where to start?

Starts at $4,500
Fixed-scope engagement

For organizations that need stronger shared thinking, strategic capability, or alignment across leadership, GTM, marketing, revenue, or commercial teams.

Programs combine practical frameworks, real business situations, working sessions, and decision-making around the issues that matter to the organization.

DISCUSS YOUR SITUATION →

Starts at $6,000

Custom programs

You don't need to choose the engagement yourself. Tell me what's happening and what decision you're facing. If there's a fit, I'll recommend the smallest engagement that can address it properly.

Starts at $12,000

Scoped to the engagement

— HOW I WORK

Some clients come because growth is underperforming and they don’t know why. Others are weighing a market, product, investment, positioning, or commercial decision where getting it wrong carries real consequences.

The work starts with the decision, not a consulting template.

I don’t start with a predetermined solution.

The scope follows the problem, not the other way around.

I start by understanding the situation, testing the assumptions behind it, and identifying what the evidence supports. From there, the work can involve diagnosis, strategic analysis, a decision framework, a commercial system, or capability your team can continue using after the engagement ends.

✦ Direct access to me throughout the engagement, not a junior account team

✦ Diagnosis before prescription, so we solve the right problem before adding more activity

✦ Independent challenge, including when the evidence doesn’t support the preferred answer

✦ Clear scope and decisions, built around the situation rather than a standard consulting template

✦ Practical outputs your team can use, not recommendations that depend on me staying indefinitely

✦ An honest answer on fit before we begin

What you can expect

/ Ways to Work Together

Strategic support for the growth decisions that matter.

Companies rarely come to me with a neatly labeled problem. They come with a decision that needs a better answer.

01

02

03

Should we enter this market?

Why has growth become less predictable?

Which customers should we prioritize?

04

05

Is our positioning still working? Where is revenue getting stuck?

Should we invest in another product, channel, team, or campaign?

I work with founders, executives, and commercial leaders on growth strategy, GTM, commercialization, market expansion, and organizational capability.

The right engagement depends on what you already know, the decision you need to make, and how much support the situation requires.

INQUIRE HERE →

— COMMERCIAL SYSTEM AUDIT

$3,500

Total Investment

The GTM Growth Diagnostic

10 Business Days

Focused Diagnostic Format

YOU KNOW GROWTH IS UNDERPERFORMING. YOU NEED TO KNOW WHY.

Key Outcomes

Best for: revenue-generating B2B technology companies facing a systemic growth problem or significant growth investment decision.

You leave knowing:

  • What is constraining growth.

  • What the evidence supports.

  • What leadership should stop, fix, test, or scale.

  • And what deserves priority over the next 90 days.

Market

Customer

Offer

Are you pursuing the right commercial opportunities?

Are you prioritizing customers with the right combination of need, fit, urgency, value, and ability to buy?

Are positioning, pricing, portfolio, and value proposition helping the company win?

Revenue Motion

Operating System

Data

Can the business consistently create, convert, retain, and expand revenue?

Are ownership, priorities, handoffs, roles, and decision rights supporting execution?

Does leadership have enough evidence to know what is working, what is not, and where revenue gets stuck?

For established B2B technology companies where growth has become inconsistent, expensive, difficult to scale, or hard for leadership to explain.The visible problem can appear in marketing, sales, pipeline, positioning, product, or execution. The underlying constraint can sit somewhere else.The GTM Growth Diagnostic examines the connected commercial system across six areas:

— FOCUSED INTERVENTION

YOU KNOW THE DECISION. YOU NEED A BETTER ANSWER.

The Strategic Growth Intensive

You leave with a decision and clear recommendations, not another list of ideas.

For founders and executives facing one defined growth, GTM, marketing, market, or commercial decision.

You don’t need a large consulting engagement. You need experienced analysis, challenge, and a practical way forward.

The Intensive can support decisions around market or customer prioritization, positioning, commercial opportunities, market entry, offer strategy, GTM direction, growth planning, or an initiative that isn’t producing the expected result.

Before the engagement, I review the context you provide and identify the assumptions and decisions that deserve attention.

We then work through the issue, challenge the current thinking, evaluate the options, and determine the strongest path forward.

Best for: one defined strategic question or decision.

Format: fixed-scope strategic engagement.

EXPLORE THE STRATEGIC GROWTH INTENSIVE →
DISCUSS A STRATEGIC ADVISORY ENGAGEMENT →

— HIGH-STAKES DECISION SUPPORT

ENGAGEMENT SCOPE

Board & Strategic Advisory

For complex decisions with more at stake.

Multi-quarter strategic counsel, cross-functional stakeholder alignment, and embedded decision support for high-stakes GTM inflection points.

Some situations don’t fit inside a single intensive or diagnostic.

They involve several interconnected decisions, deeper research, senior stakeholders, significant investment, or consequences that extend well beyond one quarter.

I take on selected advisory engagements where leadership needs sustained independent analysis and senior-level decision support.

This can include international expansion, commercialization strategy, product and portfolio prioritization, market-entry strategy, growth strategy, strategic positioning, recurring-revenue models, founder-to-team commercial transition, business planning, and growth investment decisions.

Best for: consequential growth initiatives where leadership needs independent strategic analysis and decision support.

— Selected examples

PORTFOLIO INVESTMENT

Platform Allocation Strategy

Decision: pause the proposed platform investment and redirect attention toward opportunities supported by stronger commercial evidence.

A multi-product technology company was preparing to invest in another platform. The analysis identified stronger commercial opportunities within the existing portfolio.

Bespoke

scoped around the decision and complexity of the work.

UAE EXPANSION

Regional Growth Deployment

A B2B technology company was preparing to deploy approximately $5 million behind expansion into the UAE. The market opportunity remained attractive, but the existing GTM model wasn’t ready to carry the planned investment unchanged.

Decision: proceed conditionally and tie further capital deployment to evidence of GTM-market readiness.

EXPLORE WORKSHOPS & EXECUTIVE TRAINING →

— TEAM CAPABILITY

Workshops & Executive Training

Build stronger strategic capability across the team.

Programs combine practical frameworks, real business situations, working sessions, and decision-making. The goal isn’t to deliver another presentation. It’s to improve how the team understands the problem and acts on it.

Programs can cover GTM Operating Systems, GTM-Market Fit, Signal-Driven GTM, B2B Marketing Strategy, AI-Enabled GTM & Marketing, and Content & Thought Leadership Strategy, or a specific organizational priority where there is a strong fit with my expertise.

Delivery can include executive workshops, leadership working sessions, private corporate training, live team programs, professional cohorts, and selected training partnerships.

Best for: For organizations that want leadership, GTM, marketing, revenue, or commercial teams to think and operate more effectively.

DISCUSS YOUR SITUATION →

• NEXT STEPS

Start with the decision, not the service

You don’t need to diagnose your own consulting requirement before getting in touch. Tell me what is happening in the business, what decision you’re trying to make, what you’ve already tried, and why the issue matters now.

If there’s a fit, I’ll recommend the smallest engagement that can answer the question properly. And if the situation doesn’t require my involvement, I’ll tell you that too.

Rania Kuraa.

Strategic growth, GTM, and commercial advisory for B2B leaders navigating complex growth decisions.

Discuss Your Situation →

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WAYS TO WORK TOGETHER

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