Growth problems
rarely stay in one department.
I help B2B founders and commercial leaders identify the real constraint, make sharper growth decisions, and build the systems needed to execute them. 20 years. 23 markets. $50.2M+ in client revenue impact.
See how I work ↓
23
International
markets
$50.2M+
Client revenue
impact
20 yrs
B2B operator
experience
You don't have a marketing problem.
You have a system problem.
→ A positioning issue becomes a pipeline issue.
→ A pipeline issue creates pressure on Sales.
→ Sales makes promises Delivery can't support.
→ Margins tighten. Retention suffers. Leadership adds more activity.
→ The system keeps leaking. Every month starts from zero.
More campaigns don't fix this. A clearer system does.
ABOUT
I've spent 20 years inside B2B revenue teams as a founder, CMO, Managing Director, and GTM operator. I've seen the same failure repeat at companies of every size: strong product, real demand, and a GTM motion that can't carry either to close.
I work with founders and revenue leaders as a Fractional Growth Executive — diagnosing the breakdown, then building the GTM system, positioning, and pipeline structure that fixes it. My DBA research examined how enterprise buyers progress through decision episodes and how GTM teams can support that with structured messaging, proof, and orchestration.
The result: a methodology grounded in academic research and tested across 23 international markets, B2B Tech, SaaS, and Professional Services.
EDUCATION
◆ Revenue System Architecture
◆ GTM Strategy & Execution
◆ Positioning & Messaging
◆ Content-to-Pipeline Systems
◆ Sales & Marketing Alignment
◆ Enterprise Sales Enablement
◆ ABM & Multi-Stakeholder Buying
◆ Pipeline Quality & Conversion
CORE EXPERTISE
◆ DBA in Innovation Management — Selinus University of Sciences and Literature
◆ MBA (Strategy & Marketing) — IU International University of Applied Sciences
The problem isn't the product. It's that the message never maps to the moment that matters. The ECO Model fixes that — by connecting buyer episodes to proof to pipeline outcomes.
Why most B2B pipelines stall before they should.
FRAMEWORKS
E
Map the buyer's highest-friction decision moment. Stop creating content for channels. Start designing proof for the specific moment where confidence stalls.
C
Build the proof that moves the right buyer forward. A CFO doesn't move on features. They move on capital recovery. Give them the right proof in the right format.
CONVERT
EPISODE
O
OUTCOME
Shift reporting from activity to revenue signals. Track what actually advances decisions — packet usage, handoff speed, episode progression, closed-won attribution.
Ready to turn growth activity into a revenue system?
If your company has momentum but not predictability, let's start with a focused growth strategy conversation.
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The GTM Operating System
Essays on GTM, revenue architecture, content systems, and commercial growth. No fluff, no listicles.