Hi, I'm Rania.
I help B2B Tech companies scale from $1M to $10M ARR.

What changes when the system works

— Outcomes

$10.2M+

Client Revenue Impact

52%

CAC Reduction Achieved

23

International Markets

17

Years in GTM & Revenue

— ABOUT

I've spent 17 years inside B2B revenue teams — as a founder, CMO, Managing Director, and GTM operator. I've seen the same failure repeat at companies of every size: strong product, real demand, and a GTM motion that can't carry either to close.

I work with founders and revenue leaders as a Fractional Growth Executive — diagnosing the breakdown, then building the GTM system, positioning, and pipeline structure that fixes it. My DBA research examined how enterprise buyers progress through decision episodes and how GTM teams can support that with structured messaging, proof, and orchestration.

The result: a methodology grounded in academic research and tested across 23 international markets, B2B Tech, SaaS, and Professional Services.

The breakdown between marketing and revenue is almost always a structure problem.

EDUCATION

◆ Revenue System Architecture

◆ GTM Strategy & Execution

◆ Positioning & Messaging

◆ Content-to-Pipeline Systems

◆ Sales & Marketing Alignment

◆ Enterprise Sales Enablement

◆ ABM & Multi-Stakeholder Buying

◆ Pipeline Quality & Conversion

CORE EXPERTISE

◆ DBA in Marketing — California Southern University

◆ MBA (Strategy & Marketing) — IU International

◆ OTHM Level 8 Diploma in Strategic Management

The problem isn't the product. It's that the message never maps to the moment that matters. The ECO Model fixes that — by connecting buyer episodes to proof to pipeline outcomes.

Why most B2B pipelines stall before they should.

— FRAMEWORKS

E

Map the buyer's highest-friction decision moment. Stop creating content for channels. Start designing proof for the specific moment where confidence stalls.

C

Build the proof that moves the right buyer forward. A CFO doesn't move on features. They move on capital recovery. Give them the right proof in the right format.

CONVERT

EPISODE

O

OUTCOME

Shift reporting from activity to revenue signals. Track what actually advances decisions — packet usage, handoff speed, episode progression, closed-won attribution.

The work speaks.

Real outcomes from real engagements — across B2B Tech, SaaS, and Professional Services.

Trusted by teams at

— RESULTS

— HOW TO WORK WITH ME

Three ways to work together.

Every engagement starts with a conversation. We map the constraint, then decide the right structure to fix it.

Engagement 01

Revenue System Build

For companies that have demand but no system to carry it to close. We diagnose the full GTM flow, identify the breakdown, and build the structure to fix it. One defined project. Clear output. Measurable impact.

What's included

◆ GTM and pipeline audit ◆ Revenue system architecture and design ◆ Content-to-pipeline structure and handoff mapping

◆ Sales enablement framework ◆ Implementation roadmap with ownership assignment ◆ 30-day post-build check-in

→ Best for: Founders and revenue leaders who know something's broken but can't pinpoint where.

Fractional GTM Leadership

For companies that need senior GTM thinking without a full-time hire. You get embedded leadership, not just advice. I operate inside your team, build the system, and train the people who run it after.

What's included

◆ Weekly embedded leadership — strategy + execution ◆ Full GTM system ownership during the engagement ◆ Content system design and distribution oversight

◆ Pipeline and conversion tracking setup ◆ Team alignment and operating cadence ◆ Monthly reporting with signal vs. noise separation

→ Best for: CEOs scaling past early traction who need a GTM owner, not another consultant.

Executive Advisory

What's included

◆ Bi-weekly 1:1 advisory sessions ◆ GTM strategy review and gap identification ◆ Content and pipeline audit (on request)

◆ Access to frameworks, templates, and system tools ◆ Async support between sessions ◆ Quarterly strategic review

→ Best for: CEOs and executives who already have a system but want to stress-test it and close the gaps.

Not sure which fits?

Start with a conversation. We'll figure out the right structure together.

Engagement 02

Engagement 03

For senior leaders who have the team but need a sharp outside perspective. I work directly with you, review the system, pressure-test the strategy, and give you the honest diagnosis most people inside won't.

Start with a conversation.

No pitch deck. No sales process. Just a direct conversation about where your system breaks and whether I can help fix it. If there's a fit, we'll know it fast. If there isn't, I'll point you somewhere useful.

What to expect

• 20-minute call, no prep needed

• Direct questions about your current GTM setup

• Honest answer on fit and next steps

— START HERE

Ready to turn growth activity into a revenue system?

If your company has momentum but not predictability, let's start with a focused growth strategy conversation.

— Newsletter

The GTM Operating System

Essays on GTM, revenue architecture, content systems, and commercial growth. No fluff, no listicles.