Rania Kuraa — B2B Content Strategy That Helps Deals Move Forward
I help mid-market B2B marketing leaders create content buyers actually use to make decisions—so opportunities move forward faster and Sales has clearer, more usable materials.
- Map what buyers need at each step (and what’s missing today)
- Create the key decision materials (comparisons, ROI/business case, procurement FAQs, rollout plan)
- Set simple ownership and update rules so content stays consistent and current
How I help
Services
Content System Audit + Plan (2–3 weeks)
For teams with a lot of content but inconsistent results.
You get: buyer journey map, content gaps, and a prioritized plan for what to build first.
Setup + Governance (4–6 weeks)
For teams ready to fix consistency and reuse.
You get: content standards, ownership + approvals, a clean library structure, and an update rhythm.
Ongoing Advisory (monthly)
For keeping the system running and improving.
You get: monthly working session, priorities for the next cycle, Sales feedback loop, and quarterly refresh.
Ready to make your content move deals forward?
Book a 30-minute working session. We’ll identify the biggest questions slowing deals down and the first content pieces to build.